In order to support its work for an age-friendly EU, AGE Platform Europe has decided to start working with external partners - including corporate actors - who wish to join forces with AGE to find smart and innovative evidence based solutions to support active and healthy ageing and help develop age-friendly goods, services and environments across the EU.
AGE welcomes the interest of these external actors to work together with older people and representative organisations, in full respect of each other's role and independence.
AGE sees such partnership opportunities as a chance to sensitise these external actors to the specific needs of older people and improve the provision of goods and services that will become more age-friendly and will enable older people to live longer, healthier, more productive and independent lives.
Areas in which AGE is looking for external partners
According to the World Health Organisation (WHO), the physical and social environments are key determinants of whether people can remain healthy, independent and autonomous long into their old age. Promoting age-friendly goods, services and environments is one of the most effective approaches for responding to demographic ageing and increasing the healthy life expectancy.
Age-friendly goods, services and environments empower older people to age in better physical and mental health, promote their social inclusion and active participation and help them maintain their autonomy and a good quality of life in their old age. They enable older workers to remain at work for longer, lower the pressure on traditional care and assistance and boost the economy through demand for innovative solutions.
AGE core activities are financed exclusively by membership fees, donations from non-for-profit bodies and by restricted grants from EU programmes. However for limited projects or initiatives of common interest, AGE may receive donations from other suitable external stakeholders - including profit-making parties - provided the principles outlined in its Code of ethics for cooperation with external stakeholders are respected.
Interested stakeholders can support AGE general objectives on age-friendly environments and/or work with AGE on a specific issue of common interest.
> AGE current partnership:
We are currently working with:
Svenska Cellulosa Aktiebolaget (SCA) Hygiene Products, a leading global hygiene and forest products company that offers personal care, tissue and forest products, is the first company to join our partnership programme. Incontinence is most prevalent in the older age groups and can hinder active life and wellbeing in old age. In order to address this issue, AGE has been partnering - since late 2014 - with SCA, which aims to improve provisions and standards of care for people with incontinence and their caregivers.
To access SCA's website: www.sca.com
> AGE past partnership:
Colgate was a partner with AGE Platform Europe in 2016. In the framework of this partnership, we supported Colgate's effort to improve older people's dental health and help to disseminate and promote within our network an interactive eLearning programme developed for anybody who is responsible for caring for older adults, whether at home, or in a residential centre.