AGE Spanish member CEOMA has developed an accreditation scheme for age-friendly companies that commit to combating discrimination and exclusion in older age, for instance by addressing the needs of older people when designing products or services or supporting age diversity among their working forces.
To get accredited, companies must undergo an assessment carried out by a specialised external auditor.
The benefits are win-win, as the accredited company will increase the loyalty of its current and potential customers by demonstrating its social commitment, enlarge its market share by offering products or services adapted to the older population and improve its working environment by favouring intergenerational coexistence and mutual learning among its workers.
