The Generation Games is an intergenerational event making connections between people of all ages through sport. In all activities of the sporting event (logo design, hospitality during the event, volunteers, communication, design of relay batons, event management, et cetera), generations work closely together.
It is a fun grassroots sporting event in the city: teams of generations (children, parents, grandparents, and also teams of students and alumni and other generation-combinations) participate in various sports. One element is the Generation Games Decathlon: teams of at least 2 generations get the opportunity to participate in sports like in football, (wheelchair)tennis, basketball, chess, judo, rowing, fitness, etc. Another element are clinics by athletes of all ages, including Olympians.
Next to making these important generation-connections, another major objective of this sporting event is to stimulate people of all ages to have an active and healthy lifestyle. Research have indeed shown that sport-minded and active parents are more likely to have active children and sportive kids are likely to inspire parents and grandparents to be active as well.
The concept is shared with cities around the world, with the relay baton as symbol. The creative concept is very flexible, cities can decide how many sports are offered during the event, size of the event, etc. Partners can contribute in kind (for instance sports material), with commitment and enthusiasm. There is much co-creation involved, and the event can be organised with very limited budget. Generation Games for instance works closely together with UNICEF.