In the pandemic context where physical distance is imposed and cultural life is on hold, the Greek organisation ANTAMA wanted to engage with a cultural centre and give young and older people the chance to express themselves despite the COVID-19 limitations.
On the occasion of the International Day of Museums on 18 May, the organisation launched, together with the Hellenic Children's Museum, an online intergenerational artistic activity, where people aged 4-15 and 65+ were invited to dedicate a drawing, painting or writing to their beloved ones (younger to older and vice versa). The purpose was to show how generations can come closer, regardless of the physical distance and the duration of the separation.
The activity was open to younger people aged 4 to 15 and people aged 65+ and lasted from 20 April to 16 May 2021. Among the 59 participations, 16 of which were from people aged 65-86. For some of them this was an opportunity to get more familiar with digital technology.
A dedicated section on ANTAMA’s website provided a detailed description on how to participate, a submission form, and frequently asked questions (FAQs). The participants were invited to upload a photo of their artwork, after filling in the submission form with a mention of whom the artwork was intended to. The inititiative was communicated through press releases and the organisations’ social media, guiding people to ANTAMA’s site
The gallery still available online: https://antama.gr/hcm.php
ANTAMA is an organisation that aims to act as a bridge, which will connect people aged 65+ with peers and young people in Greece, through cultural, educational and intergenerational activities
Their objective is threefold:
- empowerment of people 65+
- strengthening of Intergenerational connections
- increasing public awareness of age stereotypes.