Reframing Ageing in Australia

The EveryAGE Counts campaign in Australia worked with a team of researchers from the University of Sydney to better understand ageism. This study involved 27 participants from four different locations across Australia and explored how the ways that we talk about getting older influence our perceptions and attitudes. The research also explored how changing the way we talk about being older can change our attitudes, and help us address ageism.

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