Ageism: Explained

Ageism is the most widespread form of discrimination in the UK.
It will likely impact us all at some point, particularly as we get older. In this short film, the Centre for Ageing Better explores what ageism looks like, and the impact it has on our lives. 

Why we need a new UN Convention to fight ageism

Nena Georgantzi, from AGE Platform Europe, is explaining the arguments in favour of a new internaitonal convention on older persons' rights in a video produced as part of the work of the EU-funded programme COST IS1402 on ageism. 

Follow this link for more videos on ageism produced by COST IS1402 

What is the role of the European Medicines Agency (EMA)?

The European Medicines Agency (EMA) has published three video animations to explain how it ensures that medicines are effective and safe for citizens across the European Economic Area (EEA).

Integrated care - Why is it important? (2017)

This short video by the World Health Organisation explains the importance of integrated care to maintain older people's physical and cognitive fonctions.

Chronic Diseases: Everyone's Business (Sept 2015)

This video, released by the European Joint Action CHRODIS,features how chronic diseases are everyone's business and how this European Joint Action addresses their burden in Europe. Nearly 1 in 4 Europeans suffer from a longstanding problem which restricts their daily activities. There are answers all across Europe that can reduce the burden of chronic diseases, by better using the existing knowledge and good practices on effective, efficient and holistic ways to manage chronic diseases. 

Researching Age-Friendly Cities - Manchester (2015)

This 15-minute film presents the projects 'Developing age-friendly cities' of the Manchester Institute for Collaborative Research on Ageing. The project is based on the involvement of older people as co-researchers in order to develop a better understanding of what older people think is important to make their cities age-friendly and so have a clearer and deeper knowledge of how an age-friendly city community can be developed.

Meet the normals - Adventures in Universal design

A video from the National Disability Authority of Ireland features what Design for All/ Universal Design process is, taking the example of a bus shelter. 

An Introduction to Digital Accessibility (2015)

To help raise awareness of digital accessibility and how to contribute, Citizens Online - a UK national charity promoting digital inclusion - collaborated with the Digital Accessibility Centre, DIG Inclusion, and members of their Fix the Web project's steering group to create a short animated video about digital accessibility. The film contains 15 tips to help people creating websites, apps, software and documents improve the accessibility of their technology: 

Everyone is different: video on digital accessibility (2015)

This video, produced by UX Mastery in partnership with Accessibility Bytes to mark the International Accessibility Day on 21st May 2015, uses drawings to provide an introduction to accessibility for creators of digital experiences: 

Age UK video to promote human rights for older people abused in care settings (2015)

The film tells the story of Charles, who ends his - so far fulfulling - life in a care home, where he is ignored, dressed in someone else's clothes and the staff don't even know his name. Enhanced human rights can help challenge degrading or abusive treatment and provide a framework for dignified ageing. 

Hello Brain project videos provide easy-to-understand scientific information about brain health

Two short videos in EN, FR and DE have been created as part of the EU-funded project Hello Brain, in which AGE is a partner: How does my brain work? and How do I keep it healthy? 

European Year of Active Ageing and Solidarity between Generations (EY2012)

This short film encapsulates the achievements of the European Year 2012 for active ageing and solidarity between generations, which mobilised thousands of people all across the European Union:

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The contents of the articles are the sole responsibility of AGE Platform Europe and can in no way be taken to reflect the views of the European Commission.